PlugKit pricing: what you'll actually pay

You want to know what PlugKit will really cost you, not just the headline price. Here are the plans as read on 24 October 2026, the math for five portfolio sizes, and the two usage-based costs on top. To judge whether the tool is worth it, read our PlugKit review too.

PlugKit plans as of 24 October 2026

Sources: PlugKit pricing page and documentation (billing, analytics, Reel Studio), read on 24 October 2026.

Both plans share the core: posting and scheduling, analytics, automated replies to messages and comments, the full API, the hosted MCP server. What changes is the number of accounts, the depth of analytics history and the included video credits. On playbooks (ready-to-install automation setups), PlugKit’s official pages contradict each other about which plan includes them: the question is still being clarified with PlugKit.

No annual pricing is published. You pay monthly, through Whop, the payment platform PlugKit uses.

What PlugKit costs for 5, 10, 30, 45 or 120 accounts

The rule fits in three lines:

1. Up to 5 accounts, Creator is enough.
2. From 6 to 30 accounts, you move to Pro: Creator refuses the 6th account (error 402), with no overage billing.
3. Beyond 30, each extra account costs $3 up to the 100th, then $1.50.

The last two rows, step by step:

• 45 accounts: $97 + (45 minus 30) × $3 = $97 + $45 = $142.
• 120 accounts: $97 + (100 minus 30) × $3 + (120 minus 100) × $1.50 = $97 + $210 + $30 = $337.

What this table really says: the jump happens at the 6th account. With 6 accounts, you pay the same as with 30. And every connected account counts, a WhatsApp number or a Telegram bot included: on 22 October 2026, our Creator plan sat at 5 accounts out of 5, with no room for WhatsApp without removing a network or moving to Pro.

Variable costs: X and Reel Studio

X, billed at cost and capped

PlugKit takes no margin on X: it passes on what X charges it.

The spending cap defaults to $20 a month, and you can change it. Background data collection is off by default on X, and paid X calls are blocked during the trial.

Example with 60 posts a month on X, two a day. Without a link: 60 × $0.015 = $0.90. With a link in every post: 60 × $0.20 = $12. The URL multiplies the bill by more than 13, so keep it for the posts that really need it.

Reel Studio, paid in video credits

Reel Studio turns a raw talking-head video into an edited reel, driven from your AI assistant. It is in beta. The prices below are the ones returned by PlugKit’s server on 24 October 2026; the documentation shows a different price list that lags behind the server, and the server is what bills you. Before every Studio edit, PlugKit shows the exact amount and starts nothing without your yes.

In Studio, extra opening variants cost 3 credits and sound effects 1 credit. Packs: 10 credits for $15 ($1.50 a credit), 30 for $39 ($1.30), 100 for $99 ($0.99). A failed job is refunded.

Two examples:

• A captioned Express reel costs 0.5 credit: the 3 credits included each month on Creator cover 6 of them.
• A 3-minute reel with a full Studio edit costs 10 + 5 × 5 = 35 credits, which is $34.65 at the 100-credit pack rate.

The 7-day free trial, condition by condition

• No credit card.
• It starts when you connect your first social account, not when you sign up. Plan your test before you connect anything.
• One account can be connected during the trial.
• Paid X calls are blocked.
• When it ends, your account stays connected but frozen until you pick a plan.

The most useful trial week: one Instagram account, one comment-to-DM and one scheduled post. Our PlugKit tutorial walks you through the first one, following the filmed steps.

Is PlugKit expensive? What competitors actually charge for

Comparing entry prices makes no sense if the tools don’t count the same thing. Prices read on 24 October 2026 on official pages, billed monthly unless stated otherwise:

What that means in numbers:

• At 5 accounts, PlugKit is not the cheapest. Zernio costs 3 × $6 = $18 (the first two accounts are free), Buffer Essentials 5 × $6 = $30 to post on 5 channels. Comment-to-DM is not mentioned on Buffer’s official page as of 24 October 2026 (details in Buffer vs PlugKit).
• At 30 accounts, PlugKit beats Zernio: $97 versus $108 on Zernio’s price grid (8 accounts at $6, then 20 at $3).
• At 120 accounts, the two are within $1: $337 at PlugKit, $338 at Zernio ($48 + 90 × $3 + 20 × $1).
• Against ManyChat, it all depends on your number of active contacts: with 200 active contacts, ManyChat Essential at $17 costs far less than PlugKit; with 3,000, ManyChat Pro comes to $39 + 500 × $0.05 = $64, against $49 for PlugKit Creator. The full math is in ManyChat vs PlugKit.
• Against Hootsuite, a solo user pays $99 a month, billed yearly, for one user and 10 accounts. PlugKit Pro gives you 30 accounts for $97, with no per-user billing. Hootsuite does include brand and competitor monitoring, which PlugKit’s documentation doesn’t mention (see Hootsuite vs PlugKit).

PlugKit doesn’t have the lowest entry price. It becomes competitive when you want to post and chat in the same tool, or once you manage around thirty accounts.

The number to remember: 6 accounts cost the same as 30.